It makes sense to use the community to obtain information. Here’s example of a site where the community, a person the community, post about godaddy hosting in a forum. Now if you were at a store you are picking a product off the shelf you would not have any reviews about that product. The only thing you would have is what the company wants you to read on the product itself. But by using a site where people post in forums over time people will post more and more information. Then you will learn everything about that product whether good or bad. This is the power of using the community to talk about a particular product or service and something you will not get in the off-line world.