If you find yourself contemplating what is more important than customer service, I implore you to stop trying to find the answer as their isn’t anything more important than customer service. Actually let me rephrase that. Their is nothing more important than GOOD customer service. CRM solutions help you to balance customer service with quality products. If your customers like your product or service but they don’t like how their treated, how expedient your service is or they barely get what they paid for, then you are in danger of losing them to the competition. In this day and age people are spending more and more money where customer service is higher.